Things An SEO Report Should Have

Finding the right SEO reporting tool to gauge the success and progress of the website you manage means knowing what the report should include. Because each website has its own goals, SEO Tools try to encompass the most sought-after information in their reports. It is no doubt that SEO reporting tools have become vital in order to find out the success of a campaign.

With this article, you should be able to understand why SEO is so important to your website. We will also go through the crucial information that an SEO report should contain. Lastly, we will delve deeper into what an SEO report should look like. Given all this information, you can move forward to manage your website with the best information and strategies in mind.

Why Is SEO Important?

SEO stands for search engine optimization, and it is used by search engines to determine your overall website rank on search results. The quality of your website’s SEO depends on a variety of aspects. For one, you need to make use of trending and viable keywords. Viable means that it relates to the topic that your website is about. Next, you should look into having quality backlinks. Backlinks are links posted on another reputable site that leads back to yours. For optimal SEO, you also need to make sure that your content is high-quality. Having your content be as unique and flawless as possible will get you a better SEO score.
Once you have made sure that your website has all these SEO necessities, you can run it through certain SEO tools that will give you a rundown on things that can be improved. These recommendations for improvements can help you reach a wider audience and make your site more appealing to internet searchers.

What Should An SEO Report Contain?

As mentioned above, each website will have their own goals when it comes to their SEO. However, every site has one thing in common—the need to drive as much organic traffic as possible. Doing so will create profit for your business. To achieve this, you will need to know what aspects to track and monitor through an SEO report. Generally, an insightful SEO report will have these sections:

  • Report Summary
  • Traffic Source
  • Individual Page Traffic
  • Conversion Rate of Organic Traffic
  • Landing Page Data
  • Keyword Rankings
  • Backlink Report
  • Recommendations

Report Summary

Starting off a report with an easy breakdown makes things simpler for you to understand what the report will contain. It shows you exactly what an SEO report looks like and what you can expect to find. It can be intimidating to dive right in without a background, so a short report summary at the beginning does wonders. This section should be short and straight to the point, more of an overview than anything else.

Traffic Source

Getting right into the details, SEO reports should start with the most important aspect: the traffic source of your website. Your website’s traffic source means how your audience gets to you. This could be through organic searches, direct traffic referrals, or through paid searches. Whichever way brings visitors to your website, those are traffic source channels. A good SEO report will not just give you the numbers from each channel, but it will also compare them for you. This will show you trends in how your traffic changes over time. Meaning, you can make the needed strategic adjustments to get as many visitors as possible.

Individual Page Traffic

Now that you know where your traffic is coming from, you will also want to know where they go on your website. Having this information shows you what visitors are looking for and the trends that they follow. Such information will allow you to make strategic choices on what pages to improve on or create more of to draw in more visitors. Just keep in mind that trends are always changing. So, it is best to jot down patterns you see and work with that to create a website that people constantly go-to for content.

Conversion Rate of Organic Traffic

The final goal of any website manager or owner is to the impacts of your efforts. That said, you will want to see how your organic traffic converts to meeting your goals. This can be in the form of sales, prospects, referrals, or subscriptions. When looking into the conversions section of an SEO report, it is important that they match your goals. These goals can be leads that visited a particular page. All in all, this section provides information on web visitors that complete your set goals.

Landing Page Data

When it comes to writing content and creating new pages for your website, you will also want to see information on your landing page. Being able to see insights on which pages get the most traffic will let you further tailor your website to attract the right audience. A landing page should be able to capture the attention of visitors and encourage them to explore the website more. In this regard, it should be well optimized for SEO and convincing that the website can bring the information visitors are looking for. Your landing page data should include how many visitors see and stay on the page, how long they take to read, and what they inevitably click on after.

Keyword Rankings

Perhaps one of the most important parts of an SEO report will be the section on your website’s keyword rankings. The rankings of the keywords you use are a great indicator of your website’s overall strategy. It shows if it is working or needs to be tweaked. This section should show not only the keywords you use, but also related keywords that can bring in more organic traffic. If you see that your keywords are not ranking, you may want to change your strategy and use those with higher search volumes. Though keyword rankings are a strong sign of your website’s performance, it never stands alone. Meaning, your campaign also needs to take into consideration the other aspects we have discussed above. Keyword rankings are just one piece of the puzzle, and you need the whole picture to make a strong website.

Backlink Report

Your website will need to have a healthy backlink profile to ensure that it also has great SEO. This can be a challenge, but if you are able to get viable and quality backlinks, chances are your website will be better for it. This section will generally show how well your backlinks work to drive traffic to your website. It should also show you the quality of your backlinks and if they are effective in getting your goals achieved. Though getting backlinks may be difficult, doing so will gain you a higher spot on search engine results pages and make your website a prime choice for internet users.


Lastly, to finish off the report a section on possible recommendations will highlight the steps or actions you should take to really optimize your site. These recommendations should be tailor-fit based on the report results. Such recommendations are best disused with your marketing team or website team to see how you can apply all the findings to your site. SEO reports are aimed to give you the ability to see how your website can improve and move forward to gaining more traffic and, in turn, more profit.

Looking The Part

Now that we have discussed the crucial parts an SEO reports should have, we can move on to how it should look like. SEO reports are full of graphs and information that guide you on how to make better strategies for your website campaigns. The best SEO reports will have simple to read graphs with brief but insightful points to guide you.

Usually, SEO reports will summarize each section’s important information, making it easy to see where changes can be applied. This is followed by detailed accounts of how your site is performing. Hand in hand, the graphs and descriptions will give you the information you need to see how you can get more traffic flowing.

Keep in mind that every website has its own goals to achieve. In this regard, SEO reports and what they contain can vary in style and format, depending on what you are looking for. If you are looking to hire an SEO expert, have a list of goals you can send them. This way, they can better tailor your report to meet your needs. More or less, every SEO report will have valuable insights, but first, you will need to know what you are looking for. Aside from gaining more traffic, you will also want to list down what your site aims to achieve. Once you have the goals laid out, you can work easily with whoever is providing you the report to filter the details you want. SEO goals may change from time to time, so make sure to discuss this well to ensure you see the information you need.