The Purpose of SEO Tracking Software

Owning or managing a website means making sure that it ranks well on search engines. You will want this because it means that people will see and recognize your site. One way to make sure your website is optimized for search engines is by using SEO. Today, SEO is the primary way to keep your site visible to people. In order to properly make use of SEO, it is a good idea to make use of SEO tracking software. Such software will give you insights on how to properly optimize your site to achieve high rankings.

How Does SEO Work?

SEO is a digital marketing strategy that websites employ to drive organic traffic. It also dictates the presence of your website on search engines like Google. There are two main categories in SEO, on-page SEO, and off-page SEO. On-Page SEO refers to the content on your website, while off-page SEO are strategies used on other sites leading to your site.

The primary way that SEO works are that search engine crawlers or spiders go through your website and see if it is a viable result for specific searches. The more optimized your site is, the more likely that it will rank in search results.

There are many ways to make your website more optimized. The surest way is to make sure it is responsive. This means that the site is easy to navigate and understand. Your site visitors must be able to easily find what they are looking for without any hassles. Next, SEO makes use of keywords. These keywords are what will let your site come up in search results. Correctly placing and using keywords will make your content “full” in the criteria of search engine spiders.

The benefits of SEO are pretty straightforward.

For one, they make sure that you gain as much organic traffic as possible. This organic traffic allows your site to become credible and reliable to users. Such a thing is important if you are putting forward goods or services. If your site is mainly a blog, it helps spread the word about what you are writing about. All in all, SEO is meant to drive your website forward and make sure it gets the attention you want.

Why Use SEO Tracking Software?

Depending on the type of business you are running, chances are you will want data on the organic traffic the flows through your website. Such data gives you valuable insight and allows you the opportunity to tweak and revised your site to make it more optimal. It also allows you to see what people are looking for. Such information is important because it will give you a chance to direct your attention to a focused audience.

An SEO tracking software helps you evaluate the success of digital marketing campaigns. In order to make the most out of the software, you first need to figure out which metric matters most to you. Such software usually allows you to view SEO reports based on your site’s performance.

The main metric that such a software can track are:

  • Organic Traffic
  • Clickthrough Rate
  • Keyword Ranking
  • Page Speed
  • Scroll Depth
  • Conversion Rate
  • Organic Traffic

One of the more important and common things that website managers or owners want is to measure their organic traffic. Organic traffic is the number of people who visit and explore your site in a given time. Specifically, it is the number of attractions your website gets from organic searches. 


Clickthrough Rates

A clickthrough rate is determined when a person clicks on your site after making use of the search engine to find what they need. This metric tells you how much attention your website gets. It also indicates the quality of your meta description, titles, and tags. With the right eye-catching ones, these will persuade people to click on your website.

Keyword Ranking

Basically, keyword rankings are how your main keywords rank in comparison to others. The higher the keyword ranking, the more likely it will show up on searches. Generally, you will want to use mid-range keywords. This means not too low as many people don’t even think of searching or too high to have many competitors, so your page is pushed down.

Page Speed

Part of understanding how well your SEO ranks is the user experience—one significant factor in this page speed. In short, this metric is used to see how responsive your website pages are and how quickly content loads. Load time should always be monitored as the user experience will increase or decrease with this. In turn, your rankings will be affected.

Scroll Depth

Scroll depth determines how far webpage visitors get on your website. This can give you an insight as to whether or not they are reaching the important stuff on your site. The quality of your content will have the most significant impact on this. The best idea is to have the more important details at the beginning and keep it engaging enough that visitors will continue to read the rest of your content.

Conversion Rate

Your website’s conversion rate is the number of visitors that turn into sales. This metric measures how your website’s content encourages people to buy or avail of your product or service. This can also be applied to subscriptions. In short, it is the number of people who purchase or sign-up. This is primarily based on your goal as we website owner.

The best SEO audit tool will give you insights and data on all the metrics listed above. Depending on the tool you are using, you can customize it so fit what you are looking for. Overall, using and SEO tracking software will give you an advantage to your competitors by giving you a breakdown on how to make your site more appealing to visitors and potential clients.