Linking SEO With Your Digital Marketing Strategy
SEO or search engine optimization is an important concept when it comes to building an engaging and effective digital marketing strategy. Integrating good SEO on your online platforms will drive customers to your business and earn you a higher lead to conversion rate.
Many business owners fail to see the connection between SEO and digital marketing, thinking that they are mutually exclusive to one another. But in reality, these two concepts work hand in hand in helping you create content that places your business in front of the right audience. Taking these two concepts and integrating them with each other will prove to be the key to unlocking a multitude of possibilities for your business.
Linking SEO And Digital Marketing
Here is a crucial point to remember, “Without SEO optimization, your target audience will never see your website, let alone the offerings you have.” With that said, you need to make use of SEO in your digital marketing strategy. Even if you have the coolest social media ads and a website chock-full of interesting content, if it is not SEO optimized, nothing will happen. SEO is what gets you on the radar of your target audience. It is also what helps search engines determine where you stand on results pages. The closer to the top, the better. Here are the main ways that SEO improves your digital marketing strategy.
It generates organic traffic.
If your website is SEO optimized, search engines will likely show your site on results pages. From there, searchers can easily access your website with one click. The people who visit your site based on searches are called organic traffic. As your website builds on this, you learn more about them and what they seek. This information can directly help you plan a digital marketing strategy that gets more people to your website. Think of it as a cycle: good SEO brings traffic, traffic brings data, data helps your digital marketing strategy to get more traffic!
It converts leads to clients.
Having business leads is excellent, but converting them into actual customers or clients is the best! The goal of any digital marketing strategy is to turn leads into clients, and with SEO incorporated into your strategy, this becomes easier. As you make use of proper SEO in your content, you are also building the credibility and reliability of your brand. An outstanding reputation will make it easier to get leads and turn them into clients. This is because they will see and hear of you from others, and nothing is more powerful than referrals.
It’s Long term over short term.
Another thing to note about digital marketing strategies is that they aim to increase business not only for a moment but for the long-term. Paid ads have become a popular way for businesses to get their brand out there quickly. While this can be effective to start, you will want something that can sustain you even after the ad is finished. This is where SEO comes in. A website that follows SEO will not only bring in clients for a short period but give you a steady stream of traffic for the long-term.
At this point, you now understand the key ways that SEO improves your digital marketing strategy. Let’s move on to engaging your audience with your newly optimized plan of action so you can get down to business and start reeling in clients left and right!
Engaging Your Target Audience Like Never Before
As you start to develop your digital marketing strategy, chances are you have the possibilities of audience engagement in mind. Online digital marketing has become the surest way to gain brand recognition, authority, and credibility. Without it, your business may as well not exist. But, having a digital marketing strategy is not enough. You need to start considering how SEO plays a role in creating the best online marketing your business can get.
The question now arises, “How exactly do I engage my audience?” The answer to this is not a straight forward one. Rather, there are a number of steps and concepts to take into consideration in order to really reach your goals. The main way to accomplish this is through the content you present on the internet. Take these 4 elements into consideration when planning your content.
Who makes up your target audience?
When looking into engaging an audience, the first step is to find out who they are. This does not just mean the location they are in (though it is important). You also need to find out what their interests are and their internet search patterns. When looking into this, always keep in mind the niche you are working in. The best way to discover what your audience is looking for is to check out competitors and see how their customers comment or engage with their posts. Doing this will give you a direction to head in when planning out the right content to start with.
Keep things mobile-friendly
Mobile devices such as tablets and phones have overtaken the desktop. In this case, your website and content should be optimized for mobile viewing. It may seem like a small thing, but keep in mind that people are more likely to trust your brand if they see it has a functional and appealing mobile compatibility. Having a mobile-friendly site also helps you rank higher on search engine results pages (SERPs), putting you at the top of the list and therefore engaging your audience right away!
Consistency is key
The internet is full of people looking for engaging content to connect with and follow. IF you want your content to be part of that list, then you need to remain consistent with your posts. Plan out the perfect time and day to post your content and keep this up. For example, if your target audience shows to be most active at 5 to 6 P.M. on Thursdays, then post at that time. Consistency means following this schedule weekly. Doing this will create an expectation in your audience, and they know to watch for new content at the same time.
Get on social media
Social media is a powerful platform, especially for business. Moreover, it is likely that your target audience is on those platforms. Take advantage of this by posting relevant visuals. You can even use social media to support the content you post on your website. A simple post such as “Check out our new article” or “Tune in to our weekly video” will be enough to start driving traffic to your website. The best online marketing strategies find ways to connect and compliment everything, and social media proves to be a great way to do that.
Keep Your Chin Up!
Incorporating SEO into your digital marketing strategy may take time to perfect. You may not see the results you want overnight, but rather gradually over time. The trick here is to ensure that your content is consistently optimized across your whole site and on social media. Take the time to fine-tune everything and connect them to one another. All your content on-site and off-site needs to support and complement each other and, by doing so, creating an engaging web of information that your target audience can’t get enough of!