Having a sound SEO strategy for your website plays a significant role in increasing your search traffic and ranking on search engines.

Because of the fierce competition among websites to make it to the first page of search engine results pages (SERPS), reaching the top can be challenging. This mainly due to the fact that new content is published on a daily basis.

In order for a business website to improve its SEO, they constantly have to seek new and creative strategies to bring in the much-wanted organic traffic. One way of accomplishing this is by being active and engaging on social media platforms. Social media platforms may not directly increase your SEO ranking, but it can influence other factors that contribute to an increased SEO score. Let’s look into how this works and why your SEO Strategy should include this vital aspect.

How does SEO work for business?

Before we dive deeper into social media, let’s talk about how SEO works in helping small businesses rank higher on SERPs. First off SEO aids website’s by providing guidelines towards creating a website that is user-friendly. This includes ensuring your website is easy to navigate and clear in terms of a call to action. With a website such as this, you will more likely bring in quality traffic to your site that has a higher chance of converting to sales.

Moreover, SEO also creates brand awareness for your business. Should you reach the much-coveted first page, search engine users will be more inclined to trust your site compared to those on succeeding pages. Using SEO will allow your business website to surpass competitors and gain new customers. At the same time, it will also build a strong web presence making it competitive in today’s digital market.

The ultimate goal of a sound SEO strategy is to ensure that your business website has the means it needs to help it grow and thrive in a highly competitive market.

Linking SEO and Social Media

It can’t be denied that the value of social media has grown exponentially in a world that has become technology-centric. With that, most businesses have seen that their customers rely on the digital marketplace to purchase and find information on the products or services they need.

As mentioned above, social media does not directly influence your SEO, rather it creates an avenue that allows for broader visibility to your target audience and draws them to your site, which, over time leads to more web authority and credibility. Here are some social media strategies to apply towards helping increase your website’s SEO.

Content Distribution

Content is one of the most important factors in increasing your SEO ranking. Your content may be in the form of blogs, infographics, or videos within your website. But if no one visits your site, then your content will not reach your target audience. This is where social media comes in. Posting or sharing your website’s content on social media earns the potential of reaching your target audience where they already are.

Moreover, you open the possibility to collaborate with influencers and bloggers who work within your industry. With that, you have the chance to earn backlinks, which boost a website’s authority and trustworthiness. Backlinks are a crucial aspect that signals to search engines that your content is of high quality, making it more likely that it will be considered valuable to searchers.

Increases Organic Traffic and Online Visibility

Making use of social media to increase your website’s SEO can also be done by building a relationship with your target audience. Doing so requires that you have a vibrant social media presence with consistent posts that appeal to prospects. Business social media profiles can boost the organic traffic flowing to your website, therefore, putting your brand forward and building its visibility.

In order to do this, you should attempt to build an organic following with an audience who are genuinely interested in what you have to showcase to them. Not only will this result in an increase in credibility, but you will also see a higher return in terms of impressions and engagements. Those who follow a business organically tend to be more active in sharing, commenting, and reacting to the posts shared. In turn, you increase the chances of more prospects clicking on the link to your website to discover more of what you have to offer.

Build Recognition That Leads To Conversions

A brand’s reputation is vital when it comes to the digital market. In order for people to trust what you offer or have to say, there has to be an established recognition of it. Social media has become one way to establish a reputation. While social media can be full of misleading information, most consumers still trust what they see and read on such platforms.

With a social media presence and an established reputation (such as a Facebook page with hundreds of likes and followers), your target audience will likely delve deeper into what you have to offer them.

The Takeaway

By highlighting the role of social media in increasing a website’s SEO, businesses can create a marketing strategy that covers all their bases. Creating viable, engaging, and informative content on their website supported by sharing such content on social media works hand in hand in inevitability giving your website a healthy SEO score. This results in a higher chance of appearing on the first page of SERPs bringing in more traffic with a better chance of a conversion.