It should come as no surprise that the world has transitioned to something more attuned to internet-based business.
The rapid change that we see caused plenty of older companies to scramble and find their way into the electronic feeds of as many people as possible. Since the use of the internet is completely free, there is no reason why they would not do their best to ensure that their company’s presence is known. And this free advertisement space is something that you can also take advantage of for yourself.
Regardless of your business’ roots and size, you can find a place for yourself in the vast endless space of the internet to promote your product and service. That free space would mean that you can practically do whatever you want to hope that there are people out there who can see it. The only issue here is that since the internet is a free space for people to do whatever they want, you can expect to have some heavy competition.
The more we make accessing the internet more streamlined, the more difficult it would be to properly place a foothold into the search results’ top spot. This competition level on popular search engines such as Google has caused them to create a system where you can organically increase your odds of being recognized online. That system was made entirely to help certain websites and links to gain traction using what is known as an SEO, also known as Search Engine Optimization.
Manage Your Website Security
There is a lot of essential details when it comes to dealing with the internet as a whole. You cannot expect to create an online platform that sells certain services or products and not have them protected. Imagine the chaos that can ensue if you leave your website unprotected for hackers to start stealing away sensitive information from either your company or your prospective clients.
That unsafe practice can lead to your website not being qualified as something worth accessing by bots. The security measures you take on your website are determined by how Google would use their automated bots to scan your website and see if it understands your content. This security protocol is directly tied to the google official ranking factors. You can expect that this specific factor would be considered a great deal if you want to increase your website’s SEO score.
One safe measure that you should consider for your business to gain some traction is the inclusion of HTTPS encryption. This type of encryption is not only regarded as safe since it has an SSL certificate, but it would also increase your website’s chances of being recognized as a viable website for usage by the general public. Thus, you can expect a significant increase in the total SEO just by utilizing this one trick.
Understand Your Usage of Proper Keywords
Might you think you can write off any old phrase talking about your service or business and call it a day? However, that is not how the process of proper search engine optimizations work. Instead, you would need to be aware that this computer programmed sophisticated A.I. would dissect what your website is about by reading up on some keywords and phrases you use.
These keywords are essential words and phrases that would be scanned and used as a way to categorize your website from your other competitors. Use this information to collect proper keyword research that can help make or break your website’s chances of being recognized organically online. There are several factors in understanding these various keywords that search engines such as Google would like to use to help sort out which phrases are useful and not.
Crucial Keyword Research Tips
You can sort out these three crucial questions when you want to learn if your keyword of choice would be something that Google would consider something good. The first thing you should ask is if the keyword is within your website’s range for competition. Top Google ranking factors are all made using proper keyword research. This aspect of keyword research is vital as there is plenty of competition online. Find a keyword or phrase that specifically pertains to your site’s competitive range to ensure that your website provides what people would be searching for.
The next important question you need to consider is the intent in which your keyword is used. This search intent can increase depending on the keywords’ usage and how precise your keyword is to the question on hand. It is essential that you understand the keyword and how it will be used in conjunction with problems such as their intent on purchasing, learning, or general information.
Lastly, you need to be as specific as possible and make some long-tail keywords. You have to be aware of this factor to ensure that your website’s keyword is detailed enough not to have much competition. This type of keyword research is becoming more apparent as people are now slowly transitioning to voice-related searches. That type of searching would result in people using more extended and more precise phrases. Most long-tail keywords would go as far as to have more than three words in their name.
Make Your Content Count
This next step should be something that goes without saying. It would be best if you made sure that the content that you are presenting is something that would be considered high-quality content. The importance of your content directly correlates with what was previously mentioned about keywords. You need to utilize both proper keyword usage and smart but full content to acquire the best chance at receiving a high SEO score.
One of the best ways to garner your site’s attention is how fresh content is being written. Newer articles or content would always target search crawlers, increasing the number of clicks you get on your website. All of these would vastly improve your search visibility since it is all tracked under ranking factors for Google.
Another essential aspect that is currently trending when it comes to content writing is length. It would be best to make your articles as informative as possible. That is the current ongoing trend when it comes to garnering more online presence. This extended length is related to the fact that long-tail keywords increase in popularity. More and more people are taking the time to read and be more specific with their search phrases. The longer content on your articles and website, the broader you can cover more and more topics. Thus, you can significantly expand your reach to other forms of products or services.
Check Your Webpage’s Load Speed
No one in the world would want to sit and wait for a website for more than a minute. Some people cannot even wait for a web page to load for more than a couple of seconds. This waiting period may not be something that you initially would think that matters in the grand scheme of things. However, the more you let your audience get stuck on waiting, the more they would entirely drop out of your website. You may even find some of those audience members to quit using your site entirely after one bad experience with waiting.
A search engine software such as Google knows that people would want their questions asked as fast and as snappy as possible. This speed is why the Google search bar would place their exact rate when finding the page’s results. People are always going to go for the ones that are subconsciously faster than others. Unless these people know that your content is the perfect one they are looking for, they will leave if the page or content does not load fast enough. And the worst part is that they will never know if your content is good because of that same long loading time.
You should note that your web page’s loading speed is not only focused on when using computers. The mobile department of your website should also be taken a look at. This factor is not something that most people would take into consideration. But you would be surprised to find out how vital your mobile platform’s loading speed for your website is on your overall score. And with more and more people moving into smartphone searches, there is more emphasis on the mobile market than ever before.
Put Some Effort On Mobile Friendliness
As was previously mentioned, you need to be aware that the age of mobile internet searches is becoming more crucial than ever before. A report concluded that over 52.2% of users using the internet are using their mobile phones instead of a computer. This drastic change in internet usage means that you have to make sure that your mobile department platform is also in top shape.
Your customers’ and clients’ viewing experience on your website on their mobile phones is now considered an integral part of the ranking factors for Google. Google themselves are putting forth a mobile-first index when it comes to ranking their search engine optimization software. That change in direction signifies that user experience in the mobile market is not more important than ever before. As such, you desperately need to put in some tremendous effort in keeping your mobile version webpage as user friendly as possible.
Some of the best key factors to take a look at when dealing with mobile-friendliness on your website would be the font sizes and making sure that the content would fit on every mobile screen (this includes tablets). The ease of navigation on your website will also play into factor. And finally, make sure that advertisements do not cover up the screen and other essential tools and menus.
Work on Your Links
One thing that is needed to make sure that your website is easily accessible in the entire internet realm is to have suitable links all set up. An internet user can traverse from one website to another using things called links. These links are the key to making sure that you can direct people over to your website. Needless to say, you would want to set-up links that are easy to read and easier to access at any given point.
There are three main types of links that you need to be aware of, and each one of them is equally important compared to the other.
This type of link directly correlates with the quality and optimization of the content that you wrote. The more authoritative your content is, the more chances that it will be placed with an inbound or backlink. When it comes to getting more inbound links, your goal is to have the best quality content writing as you possibly can. It would be best if you got other authoritative websites to link your webpage back to you. The more you get, the better and higher the number of inbound links you will have. Hence, a better overall SEO score.
The outbound link is also an integral part of measuring your overall SEO score. This type of link works oppositely with the inbound link. In this scenario, it is up to you to add authoritative links from other websites on your page. This act is vital. It shows that you have done some significant research and are willing to communicate with other webpages. Although, you should not just add any web links without checking their status and content, as low-quality content would severely lessen your score.
Lastly, you should be aware that the best way to keep people interested in your website is if they have content that they can continuously read in and out. This trick is best done if you utilize what is known as internal links to your website. The only thing that you need to know is that the more links you place on your website that is also something you own would generate a complete cycle. This entire process would force the user to move from one page of yours to another, garnering plenty of views.